Donate Goods

The worst moments often bring out the best in people. Disasters such as hurricanes, floods, and earthquakes often ignite an outpouring of generosity from individuals and communities who are moved to assist those whose lives have been affected. The images of devastation prompt many to respond by donating goods for the victims. Donations of goods and services, also known as in-kind donations, can be valuable resources on a relief effort. However, misguided in-kind donations can also have the effect of hampering the relief effort if inappropriate or excessive contributions arriving at the disaster site impede the distribution of priority items.

To prevent such a situation, the American Red Cross is very careful about the types of in-kind donations it accepts. The information provided here is intended to provide you with some background on how in-kind donations fit into Red Cross disaster relief activities, and information about the most effective ways to help when disaster strikes. An important first step when thinking about donating goods to any relief agency is to determine what their policies are on in-kind donations, and ascertain whether they have a need, or the means, to accept your donation.

Money Matters

Financial donations to the Red Cross are the best way to assist victims of disaster. Monetary contributions enable the Red Cross to purchase the most urgently needed items as close to the disaster site as possible. Purchasing near the disaster site ensures supplies get to victims as quickly as possible, without delays and hefty transportation costs. Because communities hit by disasters generally experience significant economic loss, buying goods locally also helps to stimulate the weakened economy by pumping money back into area businesses.